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Mobile Marketing Roundtable (Pt 1): How AMEX Banks on Mobile Marketing
I'll just come out and say it: Last week's Mobile Marketing Roundtable was nothing short of awesome. Three of my favorite people in mobile marketing teamed up to answer questions on the quickly...
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Mobile Roundtable (Pt 2): Organic's Rachel Pasqua – Kimberly Clark,...
In part two of the May 2012 GEN WOW Mobile Marketing Roundtable, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in...
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Mobile Roundtable (Pt 3): Dorrian Porter, CEO of Mozes – On Rocking The...
You might say Mozes is on a rock-n-roll these days. Within just the last few weeks, Wired ran a feature on how the Palo Alto, Calif-based Mozes powers Umphrey’s McGee’s interactive UMBowl, a concert...
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Mobile Roundtable (Pt 4): Facebook's Mobile Challenges Post IPO
Can Facebook monetize the mobile channel as well as it has its desktop experience? In the run-up to last Friday's big Facebook IPO, there was considerable industry commentary on that outstanding...
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Mobile Roundtable (Concl): Brand Marketing & The Future of Social TV
Will consumers and brands really tune into social TV over the long term? The whole field is getting a lot of buzz these days, from startups like Miso and GetGlue, to high-profile initiatives at this...
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